It’s simple. Social media can no longer be ignored by businesses. Not only must businesses have a strong social media presence, your social media strategy should align with your business’ marketing strategy. This alignment will improve brand cohesion and allow you to add high-quality touches to your marketing funnel.
People around the world have gathered together in support of Nepal's recent tragedy. More than 5,000 people were killed and the many more injured in Saturday’s devastating 7.8 magnitude earthquake. As the days tick on, we need to be sure we are continuing to help and spread awareness. Here are a few of the best ways we've found to help the Nepalis people.
You've probably heard the big news. Full House is coming back to television! There's a lot of excitement for all you Full House lovers and the web has been buzzing for days. John Stamos' announcement on Jimmy Kimmel gained almost 1.5 million views in 2 days. This got us thinking about the power that old favorites can have in current online culture, especially in the world of social media.
We looked deeper into people's excitement around making something old, new again. In our research, we found a 2008 study published in Psychological Science which found that nostalgia alleviates feelings of social exclusion. When this is applied to social media, the amplification of once-popular culture is astounding.
On April 9, 2015, Pew Research Center released a new study analyzing the digital lives of teenagers and how they use technology to create, and end their relationships. If you're a business owner who is trying to reach this younger demographic, it's important that you understand their technological lifestyle. We've put together some highlights below, and if you'd like to view the 47-page report, just visit this link.
Social Bakers studied three months’ worth of Facebook content from major brands and found that top brands average one Facebook post per day. The same source found that to get top engagement on Twitter, the magic number is three Tweets per day. Add in Google+, LinkedIn, Pinterest, Instagram and YouTube...that's a ton of posts!
A major challenge we've seen for business owners is finding fresh social media content to post on a daily basis. To help with this plight, we decided to put together a list of 13 post ideas (with examples) that you can personalize and use right away!
In order to help businesses across the country (and the world), we write a new blog every week. We like to focus on helping small business owners better understand the latest online marketing trends, and how to reach their potential online. Some of the blogs have gotten quite a bit of attention, so we wanted to share our 5 most popular blog posts.
So many articles and blogs about social media are focused on how to optimize your current social presence. But what if you're just starting out? We've put together a list of the very first steps you should take in launching your company's presence on social media.
With so much noise on Facebook, sometimes it's the little things that can give your business page a competitive advantage. We put together a list of 7 simple steps you can take to make your Facebook page stand out among the rest.
One of the most important aspects of a social media strategy is the tools you're using to stay efficient. It seems that there are new tools coming out every week, so we wanted to share a list of our favorite social media tools. These are literally the 6 tools we use every day in order to make the most of our time managing social for ourselves and our clients.
I'm noticing a trend, and not a positive one. Lately, my Twitter inbox has been inundated with automated, generic messages. The messages are irrelevant and sometimes even offering the same services we offer our clients. I get it — social media is time consuming. What I don’t get is taking shortcuts. Yes, I want to connect with others on Twitter and share social media expertise and advice, but like you, I don't enjoy spending my days deleting hundreds of irrelevant messages.
The point of this rant-blog…be authentic! Be relevant. Invest in the right people and the tools to connect with your audience in a way that’s relevant to them. Because, honestly, you’re wasting your time (and money) if you’re blasting generic messages to thousands of people and hoping a few will stick. And this isn’t just happening on Twitter. It’s a problem on email, LinkedIn, you name it.
So we decided to offer up some advice to get people on the right track when it comes to their social media efforts.