As a social media management firm, each of our clients have a presence on several social media platforms. Each of these platforms have their own followers with their own voices. There is a lot of chatter going on each and every minute. It’s our job to monitor the chatter and engage. Our biggest challenge has been … how do we (most efficiently and affordably, as a small firm with limited resources) listen and engage with our clients’ fans
That is the question. With over 81% of small and medium-sized businesses now active on social media, the answer is most likely “to socialize.” Before you take the dive into the warm social media waters, there are certain questions you’ll want to ask yourself.
We'd like to officially welcome our newest team member, Lindsey Weissert!
Lindsey will be working closely with several Social Haven clients as a Social Media Manager, helping our clients to improve brand awareness, develop a social advantage over competitors, increase website and in-store traffic and drive new leads and sales.
As a business owner or social media manager, you may spend most of your time deciding what and when to post, the actual details of the post are often rushed. How you put together your post can actually be a huge determinant of it's success, and on Facebook, your post layout even dictates how often the content is shown to your audience.
Today, we wanted to share the breakdown of a great Facebook post. We've broken down the different sections of the post and explained why each section is important.
Finding a top-notch Social Media Manager can be a tough task. These days, the social experts wear many, many hats. From Content Creator to Marketing Analyst to Customer Service Rep to Community Manager and tons in between.
The many facets of social management is why today's talented Social Media Manager must have an efficient process. Today, we wanted to give you a sneak peek into process for managing social media presences for our small business clients. This process requires between 5-10 hours per week.
It’s simple. Social media can no longer be ignored by businesses. Not only must businesses have a strong social media presence, your social media strategy should align with your business’ marketing strategy. This alignment will improve brand cohesion and allow you to add high-quality touches to your marketing funnel.
You've probably heard the big news. Full House is coming back to television! There's a lot of excitement for all you Full House lovers and the web has been buzzing for days. John Stamos' announcement on Jimmy Kimmel gained almost 1.5 million views in 2 days. This got us thinking about the power that old favorites can have in current online culture, especially in the world of social media.
We looked deeper into people's excitement around making something old, new again. In our research, we found a 2008 study published in Psychological Science which found that nostalgia alleviates feelings of social exclusion. When this is applied to social media, the amplification of once-popular culture is astounding.
On April 9, 2015, Pew Research Center released a new study analyzing the digital lives of teenagers and how they use technology to create, and end their relationships. If you're a business owner who is trying to reach this younger demographic, it's important that you understand their technological lifestyle. We've put together some highlights below, and if you'd like to view the 47-page report, just visit this link.
Social Bakers studied three months’ worth of Facebook content from major brands and found that top brands average one Facebook post per day. The same source found that to get top engagement on Twitter, the magic number is three Tweets per day. Add in Google+, LinkedIn, Pinterest, Instagram and YouTube...that's a ton of posts!
A major challenge we've seen for business owners is finding fresh social media content to post on a daily basis. To help with this plight, we decided to put together a list of 13 post ideas (with examples) that you can personalize and use right away!
In order to help businesses across the country (and the world), we write a new blog every week. We like to focus on helping small business owners better understand the latest online marketing trends, and how to reach their potential online. Some of the blogs have gotten quite a bit of attention, so we wanted to share our 5 most popular blog posts.