On April 9, 2015, Pew Research Center released a new study analyzing the digital lives of teenagers and how they use technology to create, and end their relationships. If you're a business owner who is trying to reach this younger demographic, it's important that you understand their technological lifestyle. We've put together some highlights below, and if you'd like to view the 47-page report, just visit this link.
Social Bakers studied three months’ worth of Facebook content from major brands and found that top brands average one Facebook post per day. The same source found that to get top engagement on Twitter, the magic number is three Tweets per day. Add in Google+, LinkedIn, Pinterest, Instagram and YouTube...that's a ton of posts!
A major challenge we've seen for business owners is finding fresh social media content to post on a daily basis. To help with this plight, we decided to put together a list of 13 post ideas (with examples) that you can personalize and use right away!
I'm noticing a trend, and not a positive one. Lately, my Twitter inbox has been inundated with automated, generic messages. The messages are irrelevant and sometimes even offering the same services we offer our clients. I get it — social media is time consuming. What I don’t get is taking shortcuts. Yes, I want to connect with others on Twitter and share social media expertise and advice, but like you, I don't enjoy spending my days deleting hundreds of irrelevant messages.
The point of this rant-blog…be authentic! Be relevant. Invest in the right people and the tools to connect with your audience in a way that’s relevant to them. Because, honestly, you’re wasting your time (and money) if you’re blasting generic messages to thousands of people and hoping a few will stick. And this isn’t just happening on Twitter. It’s a problem on email, LinkedIn, you name it.
So we decided to offer up some advice to get people on the right track when it comes to their social media efforts.
As small business owners, we know it's important to get involved in social media. There is so much to know and so little time. This blog series is dedicated to giving you simple, straight-forward best practices for your business' social media presence. This week we'll be talking about Twitter.
- When posting to Twitter, use hash tags the right way. The best practice is to use 1 to 4 hash tags at a maximum. Too many hash tags can be extremely distracting to the reader. Also, Twitter users prefer reading Tweets with the hash tags outside of the post text. Still confused about hash tags, see our blog dedicated to them here.
One social media site is not like the other. They should all be treated and managed differently. This can be a time-consuming process, which is why it's important to share experiences - good and bad - in order to alleviate some of the confusion or frustration that can occur.
Twitter is a very unique social media site. There is so much opportunity just waiting to be tapped into. The trick is using it in the best way to seek out and attract that opportunity.
Business owners are constantly telling us about their Facebook advertisements. That made us wonder...what about Twitter? We dug in and reached a couple of quick conclusions as to why Facebook advertising has seemed to trump Twitter in the past.
- Facebook wins in regard to network reach. Facebook has 1.15 billion active users while Twitter has just 232 million.
- When it comes to ad performance, Facebook has been much more forthright. The average cost-per-click on Facebook is $0.50. Twitter had not released this data.
Despite this data, the tables are turning. Twitter advertising is evolving quickly and according to this study, Twitter ads now generate a significantly higher click-through rate than Facebook. Just last year, businesses spent $405 million on Twitter advertisements and this year's ad revenue is expected to reach $1 billion.
So how can you, as a small business owner, get involved in Twitter advertising? The quick answer: Start small and reference our guide below. We recommend starting off by promoting a Tweet that has gained organic engagement first. In other words, which of your Tweets has received the most likes, comments and re-tweets? That's the one you should most likely pay to promote.