I'm noticing a trend, and not a positive one. Lately, my Twitter inbox has been inundated with automated, generic messages. The messages are irrelevant and sometimes even offering the same services we offer our clients. I get it — social media is time consuming. What I don’t get is taking shortcuts. Yes, I want to connect with others on Twitter and share social media expertise and advice, but like you, I don't enjoy spending my days deleting hundreds of irrelevant messages.
The point of this rant-blog…be authentic! Be relevant. Invest in the right people and the tools to connect with your audience in a way that’s relevant to them. Because, honestly, you’re wasting your time (and money) if you’re blasting generic messages to thousands of people and hoping a few will stick. And this isn’t just happening on Twitter. It’s a problem on email, LinkedIn, you name it.
So we decided to offer up some advice to get people on the right track when it comes to their social media efforts.