It’s simple. Social media can no longer be ignored by businesses. Not only must businesses have a strong social media presence, your social media strategy should align with your business’ marketing strategy. This alignment will improve brand cohesion and allow you to add high-quality touches to your marketing funnel.
So many articles and blogs about social media are focused on how to optimize your current social presence. But what if you're just starting out? We've put together a list of the very first steps you should take in launching your company's presence on social media.
One of the most important aspects of a social media strategy is the tools you're using to stay efficient. It seems that there are new tools coming out every week, so we wanted to share a list of our favorite social media tools. These are literally the 6 tools we use every day in order to make the most of our time managing social for ourselves and our clients.
I'm noticing a trend, and not a positive one. Lately, my Twitter inbox has been inundated with automated, generic messages. The messages are irrelevant and sometimes even offering the same services we offer our clients. I get it — social media is time consuming. What I don’t get is taking shortcuts. Yes, I want to connect with others on Twitter and share social media expertise and advice, but like you, I don't enjoy spending my days deleting hundreds of irrelevant messages.
The point of this rant-blog…be authentic! Be relevant. Invest in the right people and the tools to connect with your audience in a way that’s relevant to them. Because, honestly, you’re wasting your time (and money) if you’re blasting generic messages to thousands of people and hoping a few will stick. And this isn’t just happening on Twitter. It’s a problem on email, LinkedIn, you name it.
So we decided to offer up some advice to get people on the right track when it comes to their social media efforts.