As a social media management firm, each of our clients have a presence on several social media platforms. Each of these platforms have their own followers with their own voices. There is a lot of chatter going on each and every minute. It’s our job to monitor the chatter and engage. Our biggest challenge has been … how do we (most efficiently and affordably, as a small firm with limited resources) listen and engage with our clients’ fans
So many articles and blogs about social media are focused on how to optimize your current social presence. But what if you're just starting out? We've put together a list of the very first steps you should take in launching your company's presence on social media.
Social media marketers are constantly talking about WHAT to post on social media. Many forget that one of the keys to getting your content seen is WHEN to post. You could post the same exact thing at 9am on Tuesday and again on 7pm on Saturday and get drastically different engagement levels.
There are specific days and times which are busiest on each social media site. Even better, there are ways to know when your specific audience is online most. What you'll find below is a simple guide which tells you the best times to post per platform, along with links to specific instructions on how to reach more of YOUR specific audience when they're online looking for you.
As small business owners, we know it's important to get involved in social media. There is so much to know and so little time. This blog series is dedicated to giving you simple, straight-forward best practices for your business' social media presence. This week we'll be talking about Twitter.
- When posting to Twitter, use hash tags the right way. The best practice is to use 1 to 4 hash tags at a maximum. Too many hash tags can be extremely distracting to the reader. Also, Twitter users prefer reading Tweets with the hash tags outside of the post text. Still confused about hash tags, see our blog dedicated to them here.
Our founder, Nicole Reisberg, has just made a big move from Los Angeles to Bethesda. In order to get acquainted with small businesses in the area, we're offering free, personalized one-on-one social media consultations to everyone who fills out the form at this link.
Do you live within 20 miles of Bethesda, Maryland?
Do you own a small to medium-sized business?
Do you often feel confused about how to use social media to drive sales?
As business owners, your main goal is likely to bring in new and repeat business. This means you need to reach out to your customers (and potential customers) with your marketing message.
So how do you reach your customers and potential customers?
It's vital to understand where your customers and potential customers are spending their time. In this digital age, the easiest (and often cheapest) way to get your message in front of your audience is to put it online. Many businesses blast their message out as widely as possible, just hoping to get in front of their target market. Why not be more specific? It's important for you to understand the following:
Use this infographic to get familiar with the biggest social media sites. Social media involvement for small businesses is important for many reasons such as:
- Improves customer service
- Boosts public relations
- Allows people to find you easier using Google search
- Offers advantage over your competitors
But don’t think that you need to do it ALL. Do some research: What are your competitors using? Where are your customers spending their time? Use this research to inform which sites you should have a presence on.
Want more information on social media? Let us know at Social Haven.
When deciding which marketing efforts will be best for your business, I find it easiest to ask yourself three important questions.
Who is your ideal customer?
Where are your ideal customers spending their time?
What is working and what isn’t?
1. Who is your ideal customer?
Every business has an ideal customer. This is the individual who needs your product or service the most. This may be Sally, a 42-year old married mother who runs a small business from her home. Or it may be Josh, a 18-year old college student working a night job who loves to go surfing with his friends. Whoever your ideal customer, it’s important to give this person a name, a face, and some specific characteristics. It’s okay to have several ideal customers as well.