You've probably heard the big news. Full House is coming back to television! There's a lot of excitement for all you Full House lovers and the web has been buzzing for days. John Stamos' announcement on Jimmy Kimmel gained almost 1.5 million views in 2 days. This got us thinking about the power that old favorites can have in current online culture, especially in the world of social media.
We looked deeper into people's excitement around making something old, new again. In our research, we found a 2008 study published in Psychological Science which found that nostalgia alleviates feelings of social exclusion. When this is applied to social media, the amplification of once-popular culture is astounding.