On Monday, August 25th, Facebook released this blog post revealing a new change to how they decide what appears in your newsfeed. This is another of many changes which have frustrated business owners who have spent years building their audiences on Facebook. Online ordering giant Eat24 even wrote this breakup letter to Facebook earlier this year. As you may know, Facebook only serves you content in your News Feed that they think you'll find interesting based on a number of factors. There's simply too much content to show a user everything that gets posted.
So, what's this new change? Well, there are two:
1. They're reducing click-baiting headlines. We've all clicked on a headline only to find that the content we've arrived at is not what we thought. These headlines have been altered to grab your attention but are misleading. Facebook is now measuring the time people spend after the click to decide if the content is genuine.