As a social media management firm, each of our clients have a presence on several social media platforms. Each of these platforms have their own followers with their own voices. There is a lot of chatter going on each and every minute. It’s our job to monitor the chatter and engage. Our biggest challenge has been … how do we (most efficiently and affordably, as a small firm with limited resources) listen and engage with our clients’ fans
I was sitting at a café with a friend recently who has had her website up for 2 years…And hasn’t touched it. While having a website is great for an online presence, it’s not going to do much for generating income if people can’t find you or don’t know you exist.
When helping clients with their digital strategy, I go over this checklist and make sure the following is set-up to make sure their online presence is working at full capacity.
Finding a top-notch Social Media Manager can be a tough task. These days, the social experts wear many, many hats. From Content Creator to Marketing Analyst to Customer Service Rep to Community Manager and tons in between.
The many facets of social management is why today's talented Social Media Manager must have an efficient process. Today, we wanted to give you a sneak peek into process for managing social media presences for our small business clients. This process requires between 5-10 hours per week.
It’s simple. Social media can no longer be ignored by businesses. Not only must businesses have a strong social media presence, your social media strategy should align with your business’ marketing strategy. This alignment will improve brand cohesion and allow you to add high-quality touches to your marketing funnel.
Social Bakers studied three months’ worth of Facebook content from major brands and found that top brands average one Facebook post per day. The same source found that to get top engagement on Twitter, the magic number is three Tweets per day. Add in Google+, LinkedIn, Pinterest, Instagram and YouTube...that's a ton of posts!
A major challenge we've seen for business owners is finding fresh social media content to post on a daily basis. To help with this plight, we decided to put together a list of 13 post ideas (with examples) that you can personalize and use right away!
In order to help businesses across the country (and the world), we write a new blog every week. We like to focus on helping small business owners better understand the latest online marketing trends, and how to reach their potential online. Some of the blogs have gotten quite a bit of attention, so we wanted to share our 5 most popular blog posts.
So many articles and blogs about social media are focused on how to optimize your current social presence. But what if you're just starting out? We've put together a list of the very first steps you should take in launching your company's presence on social media.
We were recently asked by one of our clients, "What more can we do on social media to go from good to great?" It was like the clouds had parted! This client had initially committed to a very small social media budget because she wasn't quite sure the efforts would be helpful to the company's bottom line. Her original goal with social was solely to improve brand awareness.
After two months of plugging away at the social media game on behalf of this client, she began to get it. We'd met all of our original goals ahead of schedule, increased the following and people were even mentioning the pages to her on a regular basis. It was then that this CEO began to realize the benefit that social media can have to a company's bottom line. And it was then that we had her buy-in to take the company's social media presence from good to great.
We wanted to share with you the 3 recommendations we gave our client in order to take their business to the next level on social media.
Social media marketers are constantly talking about WHAT to post on social media. Many forget that one of the keys to getting your content seen is WHEN to post. You could post the same exact thing at 9am on Tuesday and again on 7pm on Saturday and get drastically different engagement levels.
There are specific days and times which are busiest on each social media site. Even better, there are ways to know when your specific audience is online most. What you'll find below is a simple guide which tells you the best times to post per platform, along with links to specific instructions on how to reach more of YOUR specific audience when they're online looking for you.
Some days you may catch yourself struggling with what to post on your company's social media page. What type of content does my audience want to hear about? What content will they engage with most? While these questions are important, sometimes you need to get back to the basics.
When building social media posting plans for our clients, we begin with a list of holidays (like this one). And not just federal holidays. We will include ALL of the holidays, like 'National Cupcake Day' and 'National Yoga Awareness Month.' People love to celebrate traditions and holidays, especially ones that pretty much force you to have a cupcake.
Don't just take our word for it! Here's a real-time example of how we used a theme to drive social media engagement.