Some days you may catch yourself struggling with what to post on your company's social media page. What type of content does my audience want to hear about? What content will they engage with most? While these questions are important, sometimes you need to get back to the basics.
When building social media posting plans for our clients, we begin with a list of holidays (like this one). And not just federal holidays. We will include ALL of the holidays, like 'National Cupcake Day' and 'National Yoga Awareness Month.' People love to celebrate traditions and holidays, especially ones that pretty much force you to have a cupcake.
Don't just take our word for it! Here's a real-time example of how we used a theme to drive social media engagement.