On April 9, 2015, Pew Research Center released a new study analyzing the digital lives of teenagers and how they use technology to create, and end their relationships. If you're a business owner who is trying to reach this younger demographic, it's important that you understand their technological lifestyle. We've put together some highlights below, and if you'd like to view the 47-page report, just visit this link.
Social Bakers studied three months’ worth of Facebook content from major brands and found that top brands average one Facebook post per day. The same source found that to get top engagement on Twitter, the magic number is three Tweets per day. Add in Google+, LinkedIn, Pinterest, Instagram and YouTube...that's a ton of posts!
A major challenge we've seen for business owners is finding fresh social media content to post on a daily basis. To help with this plight, we decided to put together a list of 13 post ideas (with examples) that you can personalize and use right away!
In order to help businesses across the country (and the world), we write a new blog every week. We like to focus on helping small business owners better understand the latest online marketing trends, and how to reach their potential online. Some of the blogs have gotten quite a bit of attention, so we wanted to share our 5 most popular blog posts.
With so much noise on Facebook, sometimes it's the little things that can give your business page a competitive advantage. We put together a list of 7 simple steps you can take to make your Facebook page stand out among the rest.
As small business owners, we know it's important to get involved in social media. There is so much to know and so little time. This blog series is dedicated to giving you simple, straight-forward best practices for your business' social media presence. This week we'll start with one of our favorites...Facebook.
- Get personal. On your Facebook page, use REAL images of your team members and company headquarters. Your audience wants to feel like their interacting with the real people behind the brand.
- Use the favored post format. Facebook users do not like to see links within your post. To avoid this, all you have to do is paste the link you're sharing into your content box. Then let the related photo, title & excerpt appear. Finally, simply delete the link. The supporting content will stay and will be clickable to the user. Here is an example of an ideal Facebook post.
On Monday, August 25th, Facebook released this blog post revealing a new change to how they decide what appears in your newsfeed. This is another of many changes which have frustrated business owners who have spent years building their audiences on Facebook. Online ordering giant Eat24 even wrote this breakup letter to Facebook earlier this year. As you may know, Facebook only serves you content in your News Feed that they think you'll find interesting based on a number of factors. There's simply too much content to show a user everything that gets posted.
So, what's this new change? Well, there are two:
1. They're reducing click-baiting headlines. We've all clicked on a headline only to find that the content we've arrived at is not what we thought. These headlines have been altered to grab your attention but are misleading. Facebook is now measuring the time people spend after the click to decide if the content is genuine.
Business owners are constantly telling us about their Facebook advertisements. That made us wonder...what about Twitter? We dug in and reached a couple of quick conclusions as to why Facebook advertising has seemed to trump Twitter in the past.
- Facebook wins in regard to network reach. Facebook has 1.15 billion active users while Twitter has just 232 million.
- When it comes to ad performance, Facebook has been much more forthright. The average cost-per-click on Facebook is $0.50. Twitter had not released this data.
Despite this data, the tables are turning. Twitter advertising is evolving quickly and according to this study, Twitter ads now generate a significantly higher click-through rate than Facebook. Just last year, businesses spent $405 million on Twitter advertisements and this year's ad revenue is expected to reach $1 billion.
So how can you, as a small business owner, get involved in Twitter advertising? The quick answer: Start small and reference our guide below. We recommend starting off by promoting a Tweet that has gained organic engagement first. In other words, which of your Tweets has received the most likes, comments and re-tweets? That's the one you should most likely pay to promote.