Skype has been doing it right. They're using real stories of connection to show the worth of their product. These stories are the result of a contest Skype ran allowing people to submit their stories of how Skype enabled them to connect with a loved one.
Let's talk about a few reasons why you should work contests into your marketing strategy:
- Contests are a great way to grow your fan base. You don't have to offer a high barrier to entry like Skype did. Allow people to enter with just a click.
- Contests enable you to engage with your audience. A contest presents an opportunity for your audience to get personal. It allows you to get to know them even better, so that you can continue to present them with content that they actually WANT to see.
- Gives you an outlet to recognize and reward your loyal customers. Aside from the new customers a contest will bring in, your current customers want to feel appreciated too.
For one of our current clients, a pizza shop, we recently ran a simple contest on Facebook. "Vote for your favorite menu item and we'll put it on discount!" The response was amazing. We all know that food is one of the things people love the most. Allowing people to fight for their favorite food item really spurred some healthy competition, which increased our client's reach and resultantly increases stores visits and sales.
Stay tuned to The Social Haven for more of the latest trends in social media and marketing.