We were recently asked by one of our clients, "What more can we do on social media to go from good to great?" It was like the clouds had parted! This client had initially committed to a very small social media budget because she wasn't quite sure the efforts would be helpful to the company's bottom line. Her original goal with social was solely to improve brand awareness.
After two months of plugging away at the social media game on behalf of this client, she began to get it. We'd met all of our original goals ahead of schedule, increased the following and people were even mentioning the pages to her on a regular basis. It was then that this CEO began to realize the benefit that social media can have to a company's bottom line. And it was then that we had her buy-in to take the company's social media presence from good to great.
We wanted to share with you the 3 recommendations we gave our client in order to take their business to the next level on social media.