One of the many responsibilities as a social media management firm is to keep up-to-date on platform updates and rollouts. We do this so you don’t have to. And we like to take the extra step to summarize social media updates in a way that makes sense to you, as a business owner. So…there was a recent update on Facebook that effects day-to-day operations of your business.
Facebook recently announced the doing-away with Reviews and Ratings and are replacing that system with Facebook Recommendations. Facebook Recommendations is an evolved version of the Facebook Review system, allowing users to connect with businesses on Facebook in a more enriched way.
Going forward, the way people will review your business is with Recommendations. Now, instead of rating your business on a 5-star scale, customers will simply answer whether they recommend your business with a “Yes” or “No”—just as they would in a regular conversation. See how these changes can help you establish your reputation and attract more customers.
So, how does this effect you and your business’ Facebook page?
Old Reviews will now show up as Recommendations.
It’s easier for your customers to Recommend your business.
Customers can recommend your business in a richer way, including tags, photos and additional text.
Worried about fraudulent recommendations? Facebook made it easy to report content that you believe is spam or paid for.
Recommendation text needs to be at least 25 characters long, which will lead to more meaningful content.
There is still a Recommendation rating displayed! Just because users can no longer give a rating of your business from 1-5, doesn’t mean there isn’t a rating visible. This rating is calculated now by how many people recommend your business. See below for an example from one of our client’s Facebook business page.
Facebook Is Listening
Have you seen the new Recommendations feature on your Facebook business page? What do you think? Visit your Reviews tab and you’re able to share your feedback with Facebook directly. From our experience, they do a pretty good job of aggregating feedback on their rollouts and using that data in future updates.
Learn more about Facebook Recommendations on Facebook’s website, at this link.
Be in touch soon with more clarifications on updates from the social media world. If you’d like to hear about a specific topic, just comment below!