The Christmas holiday is almost upon us! If you’re a business owner, you may be looking forward to closing up shop during the holiday in order to spend time with family and friends. I, personally, will be escaping up to the mountains of SoCal for some fresh air and quality time with family.
Even if you’ve placed a CLOSED sign on your door, social media management doesn’t stop. You will always have followers coming to you with questions or concerns on social media, even during the holidays. Some may even argue that engagement during the holidays will increase, due to the fact that people are lounging at home with more time to scroll.
We’ve been thinking about the best way for business owners to handle social media during the holidays. Here are a few tips:
Schedule ahead! Your fans and followers expect to hear from you, even during the holiday. You can use scheduling tools (like Buffer or Sprout Social) to schedule posts to go live during your holiday time away. At the very least, we recommend wishing your followers a “Happy Holidays!” through a personalized graphic or video. Here you’ll find an example we’re using for one of our clients.
Let your followers know the deal. Are you open during the holiday? Closed? Abbreviated hours? Be sure to create a post on all of your social media platforms which lets them know your holiday hours or closures. Followers will appreciate and understand if you’re giving your team time off to spend with their families during the holiday. TIP: You’ll also want to add your holiday hours on your website, to be as transparent as possible.
Check in. So, you’ve scheduled some posts to go up during the holiday. Do not forget to check in on your platforms for questions, comments or concerns. You can’t simply set it and forget it. In order to keep up with incoming engagement and not feel overwhelmed, you can take turns with others on your team. Choose which days will be covered by whom. Or, if it’s just you, set aside 15 minutes each day to check in on the platforms. This quick step is an important one and will help you avoid missing a question or comment, which can upset a follower.
Have fun with it! Holidays are a time where you can be even more casual on social media, depending on the industry. Have a little fun! Followers may enjoy seeing some of your holiday travels. Photos or video of scenery, or you with your family members, show a personal side of the business which often earns high engagement. If you’re employing Instagram, Insta stories would be a great spot to share some of this casual, holiday content.
Offer a deal, if you’re willing. Lastly, everyone is looking for a deal during the holidays. Does this type of offer apply to your business? If so, consider a small discount or freebie option. Keep in mind, though, that managing a social media deal during the holidays will undoubtedly bring in more engagement. If you’re not willing to stay on top of the deal daily, skip it.
As an alternative to managing social media for your own business, many business owners choose to hire an online marketing or social media management firm (like Social Haven Marketing) to take care of it for them. Outsourcing some, or all, of your online marketing efforts allows you to do what you do best, run your business. If you’re interested in taking some of the online marketing stress off of your plate, we’re here to chat.