You've probably heard the big news. Full House is coming back to television! There's a lot of excitement for all you Full House lovers and the web has been buzzing for days. John Stamos' announcement on Jimmy Kimmel gained almost 1.5 million views in 2 days. This got us thinking about the power that old favorites can have in current online culture, especially in the world of social media.
We looked deeper into people's excitement around making something old, new again. In our research, we found a 2008 study published in Psychological Science which found that nostalgia alleviates feelings of social exclusion. When this is applied to social media, the amplification of once-popular culture is astounding.
We wanted to share the following tips on how to dig into the past to enhance your business' current social media presence.
Make use of Throwback Thursday (or Flashback Friday)
Use of the "Throwback Thursday" term online can be tracked back to illustrator Saxton Moore when he posted retro cartoons online with the title "Throwback Thursdays 10." Since then, the #TBT revolution has exploded and even expanded to include #FlashbackFriday (because one day wasn't enough). It's widely known that #TBT and #FlashbackFriday posts receive high engagement on social, so get to posting! Pull those old photos out of the rafters and start working them (relevantly) in your social media strategy.
Share Your Local History
If you have a business that markets to local residents, it's always fun for them to learn about the history of their city or town. Share fun facts and historical photos. This can also be applied on a wider scale to the county, state or country that your company targets. To drive engagement around these posts, turn them into questions or contests. Ask your audience "Who Knows Anytown Best?" and give a small discount to the person with the closest response.
Celebrate Anniversaries and Important Dates
People love to celebrate anniversaries and holidays. Make a list of dates that are important to your company -- your opening date, staff birthdays, etc... Involve your audience in the celebration by recognizing the anniversaries of these dates. Take it a step further and plan an anniversary deal or event, and don't forget to take (and share) photos!
Tell The Story of your Business
We'll take a guess that your business didn't rise to success in a day. It took time, money, and possibly some blood, sweat and tears. Your customers will love to hear your story, including the struggles and challenges. Using storytelling in marketing isn't a new concept, but with the magnitude of social media and online marketing, stories are more powerful, and easy to share, than ever.
Share Old Videos
You can't underestimate the power of video in today's online market. 52% of marketing professionals worldwide name video as the type of content with the best ROI. So think back...did you make a commercial back in the 80's or 90's? Did you record some video footage on your opening day? Even if you need to invest in converting these tapes to DVD, it's worth the investment. You audience will absolutely enjoy a inside glimpse into your old footage.
Using the word "video" in email subject lines boosts open rates 19% and CTR by 65%. (Tweet This!)
Resurface Old Company Marketing Collateral
No doubt you've updated your marketing collateral over the years. You've probably refreshed your logo, branding, and definitely your website. Big brands have had great success in sharing their original looks. A few years ago, Pepsi released their "throwback cans," featuring their original retro packaging. This was so popular that Pepsi decided to make the designs permanent. More recently, Amazon showed off their original website design from 1995 by making this their new landing page for a day. Viewers really enjoyed seeing how far Amazon has come in the past 20 years. So, take a look back at your old marketing collateral. What kind of fun throwbacks can you dig up?