As small business owners, we know it's important to get involved in social media. There is so much to know and so little time. This blog series is dedicated to giving you simple, straight-forward best practices for your business' social media presence. This week we'll start with one of our favorites...Facebook.
- Get personal. On your Facebook page, use REAL images of your team members and company headquarters. Your audience wants to feel like their interacting with the real people behind the brand.
- Use the favored post format. Facebook users do not like to see links within your post. To avoid this, all you have to do is paste the link you're sharing into your content box. Then let the related photo, title & excerpt appear. Finally, simply delete the link. The supporting content will stay and will be clickable to the user. Here is an example of an ideal Facebook post.
- Choose a vanity URL. A vanity URL is a personalized URL that you can claim for your Facebook page (depending on availability). When you first create your facebook page, you are assigned a random URL like: http://www.facebook.com/pages/thesocialhaven/857469375913. This is obviously not something that your audience will remember, so visit your Settings tab, click Page Info, then Edit your Facebook Web Address. You should choose your business name if it's available. We use http://www.facebook.com/thesocialhaven.
- Use high-quality images in every post. Your audience is more likely to engage with a post that contains a photo or video screenshot.
- Advertise. It's as simple as that. With Facebook's latest restrictions, even though users "Like" your page, this does not mean that they will see your content. Facebook serves up content to users based on their interests and activity history. The only way to guarantee that your audience sees your content is to pay to target them directly. The best part, it's pretty inexpensive. Start with some small testing and grow from there.
- Review your results and adjust. Facebook offers an awesome metrics section called Facebook Insights. Visit the tab and get familiar with the ins and outs. You should be reviewing what your audience cares about, and what they don't. It's the only way you'll be able to adjust and improve over time, reaching even more people.