Today we were reviewing the Yelp activity of one of our clients when we found this:
This man, who is over 100 years old, was not only using Yelp to find a restaurant, but he was using it via the Yelp app for his iPhone. This man is on the upper end of the technology-savvy spectrum, and he's over 100 years old. This got us thinking about the older generations in today's digital age. They are much too often dismissed in discussions of online branding. We hear comments like this one all the time.
Excuses like this are naive in today's digital world. Did you know that 1 in 5 Twitter users is over 50? Or that 2/3 of people ages 50 to 64 are now on Facebook? A 2013 study shows that people over 50 years of age are the fastest growing user group on Facebook. Reducing social isolation and loneliness and a strong willingness to be involved in their family's lives are among the most important motivators for seniors to get involved in social media. Also participation in communities, creating new social circles and establishing new relationships online lead older people to use social media.
Our point is, don't ignore the older generations in your online marketing efforts. They have a voice and immense buying power. We'll leave you with this visual which looks at internet usage and trends among the older generation.