Finding a top-notch Social Media Manager can be a tough task. These days, the social experts wear many, many hats. From Content Creator to Marketing Analyst to Customer Service Rep to Community Manager and tons in between.
The many facets of social management is why today's talented Social Media Manager must have an efficient process. Today, we wanted to give you a sneak peek into the process we use to manage social media presences for our small business clients. Our process allows our social media managers to get the job done well in 5-10 hours per week.
MONDAY - Plan posts for the following week.
If you have your strategy and content mix decided ahead of time, you're really just filling in posts under each theme which should take 30 minutes or less. For example, you may decide within your content mix that, each week, you're going to share one industry article, one photo of your staff and one inspirational business quote. Once you have these themes decided, you can quickly fill in the personalized content. We go into more detail on developing a content mix in this blog.
TUESDAY - Schedule posts for the following week.
You know those posts you planned yesterday? Well, it's time to get them in the schedule! Our favorite social media scheduling tool is Buffer. Buffer allows you to schedule to multiple pages at once and offers a pre-set scheduling function that we haven't seen matched in any other tools. If you can't afford Buffer's $50/month fee, we would also recommend Hootsuite. Either way, using one of these tools will allow you to schedule your posts in just 30 minutes or less.
WEDNESDAY - Concentrate on outreach.
On Wednesdays, we like to choose one of our social media pages and spend 30 minutes on outreach. What do we mean by outreach? Well, anything to expand the reach of your page and posts. Follow other industry profiles, search industry hashtags and engage with the content you find, locate new industry groups and join them.
THURSDAY - Re-share popular tweets.
On Thursdays, we like to spend an extra 30 minutes on Twitter. Twitter is the one page where you (almost) can't post too much. You can literally post several times each day and not bother any of your followers. On this day, we recommend looking back at your most popular posts in Twitter Analytics (or Buffer Analytics, if you're using Buffer). Switch up the content a bit on your popular post and tweet again. This will further extend the reach of your already popular content.
FRIDAY - Review weekly activity & make strategy adjustments.
On Fridays, spend 30 minutes looking back at the week's activity. Which posts worked and which didn't? Which page(s) had the highest growth? Who are you star followers? Assess the activity, then adjust your social media strategy so that you can move forward in the most successful way.
DAILY - Monitor engagement & respond in real-time.
Throughout each day (in real-time), you should monitor engagement that comes in. Any questions or comments received should be addressed within 1-2 hours during the workday. If something comes in after work hours, be sure to address it first thing the next morning. Other daily tasks should be; following profiles that have followed you, liking/favoriting mentions of your business and industry posts, and be sure to post any trending news or timely updates in real time. Monitoring live engagement can be time consuming, which is why we recommend using a social media monitoring tool. So far, the most affordable tool we've found is Hootsuite. There are definitely more effective tools, but the price tag can run $500 - $1,000+ per month.