Business owners are constantly telling us about their Facebook advertisements. That made us wonder...what about Twitter? We dug in and reached a couple of quick conclusions as to why Facebook advertising has seemed to trump Twitter in the past.
- Facebook wins in regard to network reach. Facebook has 1.15 billion active users while Twitter has just 232 million.
- When it comes to ad performance, Facebook has been much more forthright. The average cost-per-click on Facebook is $0.50. Twitter had not released this data.
Despite this data, the tables are turning. Twitter advertising is evolving quickly and according to this study, Twitter ads now generate a significantly higher click-through rate than Facebook. Just last year, businesses spent $405 million on Twitter advertisements and this year's ad revenue is expected to reach $1 billion.
So how can you, as a small business owner, get involved in Twitter advertising? The quick answer: Start small and reference our guide below. We recommend starting off by promoting a Tweet that has gained organic engagement first. In other words, which of your Tweets has received the most likes, comments and re-tweets? That's the one you should most likely pay to promote.