reachcustomers

As business owners, your main goal is likely to bring in new and repeat business. This means you need to reach out to your customers (and potential customers) with your marketing message.

So how do you reach your customers and potential customers?

It's vital to understand where your customers and potential customers are spending their time. In this digital age, the easiest (and often cheapest) way to get your message in front of your audience is to put it online. Many businesses blast their message out as widely as possible, just hoping to get in front of their target market. Why not be more specific? It's important for you to understand the following:

  1. Who is your target market, exactly? What age, gender, income level, marital status, education level etc... Write this down and get to know your ideal customer.
  2. Use the statistics we provided below to determine where your customers are spending their time online. Focus on placing your marketing message on these sites.
  3. An important step that many people miss is this final one. Think about what information your ideal customer WANTS to know. Don't just post content about your business and expect them to stay interested. 

73% of adults (who use the internet) are on a social networking site.


71% of people who use the internet have a Facebook.

76% of women and 66% of men use Facebook.

Facebook is getting older...it's reported that 3 million teens

have left Facebook in the last 3 years.

18-29 years - 84% of this age group use Facebook

30-49 years - 79% of this age group use Facebook

50-64 years - 60% of this age group use Facebook

65+ years - 45% of this age group use Facebook

71% of HS Grads and less use Facebook

68% of College Grads use Facebook

Of the households who earn < $50K per year, 76% use Facebook

Of the households who earn > $50K per year, 68% use Facebook

75% of urban livers use Facebook

69% of suburban livers use Facebook

71% of rural livers use Facebook

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18% of people who use the internet have a Twitter

44% of users have never sent a Tweet. Consider them inactive.

18% of women and 17% of men use Twitter

18-29 years - 31% of this age group use Twitter

30-49 years - 19% of this age group use Twitter

50-64 years - 9% of this age group use Twitter

65+ years - 5% of this age group use Twitter

17% of HS Grads and less use Twitter

18% of College Grads use Twitter

Of the households who earn < $50K per year, 18% use Twitter

Of the households who earn > $50K per year, 17% use Twitter

18% of urban livers use Twitter

19% of suburban livers use Twitter

11% of rural livers use Twitter

instagramlogo

17% of people who use the internet have an Instagram

20% of women and 15% of men use Instagram

23% of teens consider Instagram their favorite social network

18-29 years - 37% of this age group use Instagram

30-49 years - 18% of this age group use Instagram

50-64 years - 6% of this age group use Instagram

65+ years - 1% of this age group use Instagram

16% of HS Grads and less use Instagram

21% of College Grads use Instagram

Of the households who earn < $50K per year, 19% use Instagram

Of the households who earn > $50K per year, 18% use Instagram

22% of urban livers use Instagram

18% of suburban livers use Instagram

6% of rural livers use Instagram

 

22% of people who use the internet have an LinkedIn

LinkedIn is quickly becoming known as the hub for job searches

19% of women and 24% of men use LinkedIn

18-29 years - 15% of this age group use LinkedIn

30-49 years - 27% of this age group use LinkedIn

50-64 years - 24% of this age group use LinkedIn

65+ years - 13% of this age group use LinkedIn

12% of HS Grads and less use LinkedIn

38% of College Grads use LinkedIn

Of the households who earn < $50K per year, 13% use LinkedIn

Of the households who earn > $50K per year, 30% use LinkedIn

23% of urban livers use LinkedIn

26% of suburban livers use LinkedIn

8% of rural livers use LinkedIn

pinterestlogo

21% of people who use the internet have an Pinterest

33% of women and 8% of men use Pinterest

18-29 years - 27% of this age group use Pinterest

30-49 years - 24% of this age group use Pinterest

50-64 years - 14% of this age group use Pinterest

65+ years - 9% of this age group use Pinterest

17% of HS Grads and less use Pinterest

25% of College Grads use Pinterest

Of the households who earn < $50K per year, 18% use Pinterest

Of the households who earn > $50K per year, 24% use Pinterest

19% of urban livers use Pinterest

23% of suburban livers use Pinterest

17% of rural livers use Pinterest

 

Google+ plays a HUGE part in helping people find your business online. We recommend that all businesses create a verified Google+ page and post content regularly

22% of online adults visit Google+ at least once per month

Google+ tends to be used by professionals, companies and brands for pushing out their brand - rather than individual consumers

60% of women and 33% of men use Google+

70% of brands have a presence on Google+

 

Source: http://www.mediaplussea.com/demographics-s...
Posted
AuthorNicole Reisberg
CategoriesMarketing