Are you using online advertising? If so, you may want to consider ditching the static images and trying a gif (graphic interchange formats) which is basically a real short video. Yahoo! is claiming that ads with slight motion are leading to higher sales and increased positive brand association.
In particular, people who saw Kraft's motion ad, which featured a steaming grilled cheese sandwich (YUM!), were 77 percent more likely to search for Kraft-related keywords. Brand favorability among men went up 11 percent, and women were 7 percent more likely to purchase Kraft products. In addition, the cheesy moving picture was clicked on about 24 percent more times than a standard video ad on a login page.
Talk about return on investment!