Social media marketers are constantly talking about WHAT to post on social media. Many forget that one of the keys to getting your content seen is WHEN to post. You could post the same exact thing at 9am on Tuesday and again on 7pm on Saturday and get drastically different engagement levels.
There are specific days and times which are busiest on each social media site. Even better, there are ways to know when your specific audience is online most. What you'll find below is a simple guide which tells you the best times to post per platform, along with links to specific instructions on how to reach more of YOUR specific audience when they're online looking for you.
When to post on Facebook...
- Most popular time is Wednesday at 3pm
- Stick between 1pm and 4pm on other days
- Ramp up posts at the end of the week
- Post at the top of the hour (0:0 - 0:15)
When to post on Twitter...
- Monday - Thursday 1pm - 3pm
- Always Tweet on Thursdays
When to post on LinkedIn...
- Tuesday - Thursday at noon or 5-6pm
- Stick to weekdays
When to post on Google+...
- Wednesday at 9am
- 9am - 10am all other days
When to post on Instagram...
- 2pm - 3pm daily (photos)
- After 9pm (videos)
When to on Tumblr...
- Friday evenings at 7pm
- Sunday - Tuesday 7pm - 10pm
When to post on Pinterest...
- Saturday mornings
- Friday at 3pm
But don't forget...
The stats above are generic for ALL users of the social media sites. You should look even further into when YOUR specific audience has their eyeballs online. Visit these links for simple instructions on how to find out when your fans are online waiting for you.
Facebook: Facebook's own Insights feature tells you when your followers are "Facebooking." Here is how to find this info.
Twitter: Tweriod is a great app that tells you when you should tweet based on an analysis of your followers' activity.
Don't miss the boat.