As a social media management firm, each of our clients have a presence on several social media platforms. Each of these platforms have their own followers with their own voices. There is a lot of chatter going on each and every minute. It’s our job to monitor the chatter and engage. Our biggest challenge has been … how do we (most efficiently and affordably, as a small firm with limited resources) listen and engage with our clients’ fans
That is the question. With over 81% of small and medium-sized businesses now active on social media, the answer is most likely “to socialize.” Before you take the dive into the warm social media waters, there are certain questions you’ll want to ask yourself.
I was sitting at a café with a friend recently who has had her website up for 2 years…And hasn’t touched it. While having a website is great for an online presence, it’s not going to do much for generating income if people can’t find you or don’t know you exist.
When helping clients with their digital strategy, I go over this checklist and make sure the following is set-up to make sure their online presence is working at full capacity.
We'd like to officially welcome our newest team member, Lindsey Weissert!
Lindsey will be working closely with several Social Haven clients as a Social Media Manager, helping our clients to improve brand awareness, develop a social advantage over competitors, increase website and in-store traffic and drive new leads and sales.
As a business owner or social media manager, you may spend most of your time deciding what and when to post, the actual details of the post are often rushed. How you put together your post can actually be a huge determinant of it's success, and on Facebook, your post layout even dictates how often the content is shown to your audience.
Today, we wanted to share the breakdown of a great Facebook post. We've broken down the different sections of the post and explained why each section is important.
Finding a top-notch Social Media Manager can be a tough task. These days, the social experts wear many, many hats. From Content Creator to Marketing Analyst to Customer Service Rep to Community Manager and tons in between.
The many facets of social management is why today's talented Social Media Manager must have an efficient process. Today, we wanted to give you a sneak peek into process for managing social media presences for our small business clients. This process requires between 5-10 hours per week.
It’s simple. Social media can no longer be ignored by businesses. Not only must businesses have a strong social media presence, your social media strategy should align with your business’ marketing strategy. This alignment will improve brand cohesion and allow you to add high-quality touches to your marketing funnel.
People around the world have gathered together in support of Nepal's recent tragedy. More than 5,000 people were killed and the many more injured in Saturday’s devastating 7.8 magnitude earthquake.As the days tick on, we need to be sure we are continuing to help and spread awareness. Here are a few of the best ways we've found to help the Nepalis people.
You've probably heard the big news. Full House is coming back to television! There's a lot of excitement for all you Full House lovers and the web has been buzzing for days. John Stamos' announcement on Jimmy Kimmel gained almost 1.5 million views in 2 days. This got us thinking about the power that old favorites can have in current online culture, especially in the world of social media.
We looked deeper into people's excitement around making something old, new again. In our research, we found a 2008 study published in Psychological Science which found that nostalgia alleviates feelings of social exclusion. When this is applied to social media, the amplification of once-popular culture is astounding.
On April 9, 2015, Pew Research Center released a new study analyzing the digital lives of teenagers and how they use technology to create, and end their relationships. If you're a business owner who is trying to reach this younger demographic, it's important that you understand their technological lifestyle. We've put together some highlights below, and if you'd like to view the 47-page report, just visit this link.
Social Bakers studied three months’ worth of Facebook content from major brands and found that top brands average one Facebook post per day. The same source found that to get top engagement on Twitter, the magic number is three Tweets per day. Add in Google+, LinkedIn, Pinterest, Instagram and YouTube...that's a ton of posts!
A major challenge we've seen for business owners is finding fresh social media content to post on a daily basis. To help with this plight, we decided to put together a list of 13 post ideas (with examples) that you can personalize and use right away!
In order to help businesses across the country (and the world), we write a new blog every week. We like to focus on helping small business owners better understand the latest online marketing trends, and how to reach their potential online. Some of the blogs have gotten quite a bit of attention, so we wanted to share our 5 most popular blog posts.
So many articles and blogs about social media are focused on how to optimize your current social presence. But what if you're just starting out? We've put together a list of the very first steps you should take in launching your company's presence on social media.
With so much noise on Facebook, sometimes it's the little things that can give your business page a competitive advantage. We put together a list of 7 simple steps you can take to make your Facebook page stand out among the rest.
One of the most important aspects of a social media strategy is the tools you're using to stay efficient. It seems that there are new tools coming out every week, so we wanted to share a list of our favorite social media tools. These are literally the 6 tools we use every day in order to make the most of our time managing social for ourselves and our clients.
I'm noticing a trend, and not a positive one. Lately, my Twitter inbox has been inundated with automated, generic messages. The messages are irrelevant and sometimes even offering the same services we offer our clients. I get it — social media is time consuming. What I don’t get is taking shortcuts. Yes, I want to connect with others on Twitter and share social media expertise and advice, but like you, I don't enjoy spending my days deleting hundreds of irrelevant messages.
The point of this rant-blog…be authentic! Be relevant. Invest in the right people and the tools to connect with your audience in a way that’s relevant to them. Because, honestly, you’re wasting your time (and money) if you’re blasting generic messages to thousands of people and hoping a few will stick. And this isn’t just happening on Twitter. It’s a problem on email, LinkedIn, you name it.
So we decided to offer up some advice to get people on the right track when it comes to their social media efforts.
Sunday’s Big Game was no slouch, but it was the commercials that stole the show. What was different this year? There was a consistent theme of doing good for others. This year’s ads put the “social” in Corporate Social Responsibility. Here’s what hit the mark, what didn’t, and how you should use the info to build your brand.
“Like a Girl” - Always
While the Always “Like a Girl” campaign has been out for some time, seeing it on the world’s biggest advertising stage signalled something important. Always has a bazillion dollars to spend on advertising, and they went with “Like a Girl.” Why? Because it was their best choice. They could have spent that money giving you subliminal messages about using their products. They could have spent it getting a celebrity. But out of all their options, “Like a Girl” was their best.
Takeaway: it worked. “Like a Girl” was the most talked about ad of the game (USAToday).
Your how-to: Find something that fits your mission. Always makes products exclusively for females, so it makes sense that their CSR campaign is targeted to the same audience. Always doesn’t sell feminine products, they sell confidence. What are you selling?
One of the most important steps in managing your company's social media presence is to analyze the results. After a good analysis, adjustments should be made so you can continue to improve and reach more people online. We often see people getting lost in the numbers--it can be easy to do! Below we've outlined 5 tips to expand your page's reach using Facebook's analytics tool called Insights. You can find your page's Insights by visiting your page, then clicking on the Insights tab along the top of your screen (between Activity and Settings).
When we develop social media strategies for our clients, one of the most important aspects is the content mix. When we say "content mix," we mean the different types of content that the company talks about each week on social media. Ultimately, we want to create a weekly mix of content that is interesting and exciting to our audience, which drives them to engage, yet also serves to promote the business and their expertise. We develop a client's content mix by first getting to know the target audience VERY well. The better you know the audience, the better content you can serve them. You also must understand the industry and obviously the client's business in order to decide what type of content will represent both of these entities in the best way. With this information gathered, we choose specific "content buckets" which gives us a guideline for creating each week's posts.
What we'll share with you today is a REAL content mix from one of our clients. We hope this will give you some realistic ideas to work from when improving your social content mix.
We were recently asked by one of our clients, "What more can we do on social media to go from good to great?" It was like the clouds had parted! This client had initially committed to a very small social media budget because she wasn't quite sure the efforts would be helpful to the company's bottom line. Her original goal with social was solely to improve brand awareness.
After two months of plugging away at the social media game on behalf of this client, she began to get it. We'd met all of our original goals ahead of schedule, increased the following and people were even mentioning the pages to her on a regular basis. It was then that this CEO began to realize the benefit that social media can have to a company's bottom line. And it was then that we had her buy-in to take the company's social media presence from good to great.
We wanted to share with you the 3 recommendations we gave our client in order to take their business to the next level on social media.
There are many free tools available to help you make better marketing decisions. One of these tools is Google Analytics. Google Analytics is a service offered by Google that generates detailed specifics about your website's traffic.
We recently asked several business owners if they were using Google Analytics. The majority responded that they had set up Google Analytics but had not had the time to review the data. Others said that they didn't understand the data they were looking at, or were overwhelmed at the sheer amount of it.
With this feedback, we decided to put together a quick-and-easy guide for using Google Analytics to track your online marketing efforts. We'll highlight the areas of the tool that we find most useful in assessing what's working and what's not. Knowing this data will allow you to make real-time adjustments to your strategy, which is vital to staying ahead of the game.
Social media marketers are constantly talking about WHAT to post on social media. Many forget that one of the keys to getting your content seen is WHEN to post. You could post the same exact thing at 9am on Tuesday and again on 7pm on Saturday and get drastically different engagement levels.
There are specific days and times which are busiest on each social media site. Even better, there are ways to know when your specific audience is online most. What you'll find below is a simple guide which tells you the best times to post per platform, along with links to specific instructions on how to reach more of YOUR specific audience when they're online looking for you.
We've all heard the phrase, "If you throw shit against a wall, some of it has gotta stick." When it comes to social media, you can't just post whatever feels right or talk only about your business. It simply won't stick and will not impress your audience. Today we're going to focus on how strategy fits into your social media management efforts. We strongly believe that in order to have a successful social media presence, you must first develop a personalized strategy. A great social media strategy should answer these six important questions.
This time of year, your social followers are pretty distracted. They're thinking about what to cook for Thanksgiving dinner, they're planning a holiday getaway and they're getting a jump on Christmas shopping. You may notice that you're engagement scores are slowly dwindling. The key to keeping their attention is to adjust your content strategy and give them the info they're already looking for. We wanted to give you some ready-to-go posts so that you can try to maintain your followers' attention during the holidays. We all know it isn't easy!
Here are 5 creative post ideas to keep your audience engaged during this distracting time of the year.
In May 2014, Social Media Examiner published the 2014 Social Media Marketing Industry Report. It's pretty darn long, 52 pages to be exact. So we thought we'd review the report and give you the highlights. Below is what we found to be most important takeaways that you should be thinking about when approaching your social media efforts in order to stay ahead of the game.
This study surveyed over 2800 marketers with the goal of understanding how they are using social media to grow and promote their businesses.
If your business isn't active on Google+, you're really missing out on one of the best tools available to increase your online brand visibility. In our experience, content posted to your Google+ page will come up higher in searches than content posted on your other social pages. Here are 6 simple steps to start capitalizing on the benefits of Google+ involvement right away.
Some days you may catch yourself struggling with what to post on your company's social media page. What type of content does my audience want to hear about? What content will they engage with most? While these questions are important, sometimes you need to get back to the basics.
When building social media posting plans for our clients, we begin with a list of holidays (like this one). And not just federal holidays. We will include ALL of the holidays, like 'National Cupcake Day' and 'National Yoga Awareness Month.' People love to celebrate traditions and holidays, especially ones that pretty much force you to have a cupcake.
Don't just take our word for it! Here's a real-time example of how we used a theme to drive social media engagement.
As small business owners, we know it's important to get involved in social media. There is so much to know and so little time. This blog series is dedicated to giving you simple, straight-forward best practices for your business' social media presence. This week we'll be talking about Twitter.
When posting to Twitter, use hash tags the right way. The best practice is to use 1 to 4 hash tags at a maximum. Too many hash tags can be extremely distracting to the reader. Also, Twitter users prefer reading Tweets with the hash tags outside of the post text. Still confused about hash tags, see our blog dedicated to them here.
As small business owners, we know it's important to get involved in social media. There is so much to know and so little time. This blog series is dedicated to giving you simple, straight-forward best practices for your business' social media presence. This week we'll start with one of our favorites...Facebook.
Get personal. On your Facebook page, use REAL images of your team members and company headquarters. Your audience wants to feel like their interacting with the real people behind the brand.
Use the favored post format. Facebook users do not like to see links within your post. To avoid this, all you have to do is paste the link you're sharing into your content box. Then let the related photo, title & excerpt appear. Finally, simply delete the link. The supporting content will stay and will be clickable to the user. Here is an example of an ideal Facebook post.